Understand your market

Study prior to launch

Potential study

This study is conducted prior to the launch of your new project or the expenditure of an existing one. The purpose of this study is to quantify the quantity and the quality of the targeted market and to evaluate their interest in your upcoming product/service.


If you have an accurate idea of the product or service you want to launch, then administering a quantitative survey is an efficient approach to answer all of your questions. Through the use of our high end software and a set of advanced techniques in data analysis, we obtain reliable information.

Product testing

You came up with a new product idea? You think that it is innovative and that it might represent a hit? Yet, you still doubt its success and afraid of wasted investments? With product testing there is no room for doubt anymore. You will assess the value of your idea. You will understand the reasons behind the market interest or disinterest. You will identify the necessary modifications.

How ?

A qualitative test in the best approach to define what does the market needs and even brainstorm new concepts. It is best to be done through focus groups or in-depth interviews.

Positioning study

The market is full of similar products? You want to stand out from your competitors and gain a competitive advantage? The objective from Positioning Study is to identify the attributes that will differentiate your offering from the competition and create customer loyalty.

How ?

A qualitative research, whether focus groups or in-depth face-to-face interviews, to understand in particular the consumer behaviour and product expectations.

Market segmentation

Market segmentation is dividing the market into different segments through a set of criteria, in order to classify the clients into homogenous groups with similar purchasing behaviors, needs, and expectations.


A quantitative research: Face to face interviews, phone calls, or internet surveys to collect, analyse, and come up with relevant segmentation Axes.